Coca-Cola Love Bottle
Client
Coca-Cola
Services
Advertising
Design
Credits
At Wunderman Thompson Brasil.
Recognition
Brazilian Creative Club
1 Gold
1 Silver
1 Bronze
2 In Book
El Ojo de Iberoamerica
1 Bronze
Where white love often takes center stage in entertainment, we started a revolution to change that. How? By loving. By celebrating Black love.
In partnership with Afropunk, we transformed Coca-Cola’s iconic glass bottle into a limited-edition design: the first Molotov Cocktail that spreads Black love. And we didn’t stop there. We invited Black Brazilian artists to illustrate the fabric that unfurls from the bottle, telling love stories of other great Black Brazilian artists. Each artist represented a unique way of loving: self-love, maternal love, love for one’s roots, love for culture, romantic love, and family love.
