Fanta MonsterChef

How do you launch a new Fanta flavor when the brand already has 90?

And to make it trickier, the flavor itself is a big mystery. Taking advantage of the most mysterious time of the year—when one of the top searches is how to make surprising snacks—we found the perfect match for the brand.

Enter the most unexpected culinary competition: Monster Chef, the world’s first unreality show.

We explored a new way of creating content with content creators and Twitch, where the unreality show came to life.

A massive live broadcast reaching 10 countries in 2 different languages, featuring 6 major streamers. A TV-worthy production with 9 simultaneous cameras and over 200 people working behind the scenes.