Netflix Último Baile Sintonia
Client
Netflix
Services
Design
Copy
Credits
At Boys Do Cry.
With: João Unzer, Bruno Pereira, Gustavo Ribeiro, Guilherme Moura and Marcos Bispo.
Recognition
Brazilian Creative Club
1 Bronze (Branded Content & Experience)
1 Shortlist (Promotional or Direct Marketing Campaign)
A festival created to celebrate the hustle portrayed in the Brazilian series Sintonia, which captures the everyday life of the outskirts, its passions, struggles, and victories.
Media ideas and activations at this party for over 13,000 people.
Activations such as motorcycle wheelie races, and local businesses like bottle shops, pizzerias, and restaurants turned into media touchpoints, speaking to the audience where they actually are.
With a visual identity created to reflect the different contours found in maps of São Paulo’s peripheral neighborhoods.
