
Racial Equity Week / Wunderman Thompson
Client
Wunderman Thompson Brasil
Services
Design
Copy
Credits
At Wunderman Thompson.
Recognition:
Brazilian Creative Club
1 In Book
The Racial Equity Week is an event designed to spark dialogue about racism and its impact on the way we work. For its 5th edition, we created a manifesto that highlights injustices with a poetic, sharp, and inviting tone, aiming to raise awareness among everyone.
The manifesto was co-created with poet Mel Duarte, whose powerful voice brought the text to life.The brief called for a low-budget film, so we were challenged to deliver creativity and the impact of a strong manifesto without stretching the budget. We achieved this through the strength of the text and visual identity."